Internet Marketing

Identify Your Marketing Assets

One attraction for an online business that sells information is that your car can still fit into the garage. If you were selling tangibles on a site like eBay, your car would be out in the rain because the garage would be filled with inventory.

That’s both costly and inconvenient. With online marketing of information, your “inventory” of products can fit on the thumb drive in your pocket. Even if you sell actual deliverable products, you can have those sent from a reseller and have plenty of room at home.

Since your products don’t take up space, it’s easy to forget just how many “assets” your business owns. You need to keep an ongoing list of the “assets” for your Internet marketing efforts. Not only do these have an economic value, but you want to know what’s available and have it organized for your convenience.

It’s too easy for files to get lost on the hard drive and linger instead of getting revised and back on the market. Keep everything in separate folders or files and then make a back-up on a regular basis. It only takes on computer meltdown to lose your entire business in a flash.

Here are a few prompts to use in listing your online marketing assets so that you stay well organized:

EBooks — custom written, original product or collaboration.
PLR Products — articles, eBooks or courses that you own rights to resell
Articles and reviews related to your niche
Video or audio products that are marketed separately or with eBooks
Customer list of buyers
Prospect list of people who ask for more information
Product reviews and testimonials from satisfied buyers
Recommendations from influential people in your niche market
Sales letters, squeeze page copy and ad copy from successful campaigns
Graphics and logos identifiable as the “brand” for your site
Opt-in pages and forms from successful campaigns
These “assets” have a monetary value, but they’re nothing until you “monetize” them for online marketing. By keeping track of your marketing assets, you discover what’s most profitable in your niche and what isn’t. Make the most of your assets and you’ll get more income with fewer useless files (the electronic equivalent of the packed garage!).

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