The technical options that you have make possible personalized emails from your autoresponder that can seem like the real thing. Not every buyer knows about autoresponders, so give them the sense that you created an email just for each reader.
When you write each response, start with the name of a trusted friend and write as if the message was just for that friend. Then edit out the friendâs name and set up the message so that your autoresponder takes over and inserts the prospectâs name.
Personalization isnât just for emails – use it as an intro to your ezine, too: âHi, Susan, hereâs some great new ideas for using the XZY Information system that I know youâll appreciate.â Use the name that the prospect gives in the information gathering form.
Add the name naturally as it would occur in conversation. Internet marketers can make the mistake of over-using the name just because itâs easy to insert electronically. Read the message aloud.
Would you use the name that many times or does it sound phony? Yes, people love the sound of their own names, but when itâs over used, the reaction is that youâre being a fake and that send the buyer fleeing.
Donât let spell check defeat you. First, be extremely careful when you type a name into the autoresponder list. If the name was automatically added to a list, donât change it. Some names are spelled differently on purpose.
There is an ongoing dispute between Teresa and Theresa as to which is the accurate spelling of the name. Answer: the way she wants it! Also, be careful that the name isnât changed in the final spell check.
Avoid the marital status question. Donât add Ms, Miss or Mrs to any correspondence. For one thing, email isnât that formal. You donât need to guess on this one or youâll surely be wrong more often than right.
While the generic âDear Friendâ or âDear Internet Marketing Colleagueâ seems impersonal, at least it doesnât make obvious mistakes that are humorous to some people and blatantly offensive to others.
Use the name when you ask for the order. Remember to be personal when you make the final pitch. Whatâs more appealing to you: âEveryone needs this marketing package to increase salesâ or â I want to see you enjoy the kind of success Iâve had with this product – so, Stan, are you ready to make serious money online? If you are then click here. . . .but wait, Stan, Iâve got one more bonus thatâs just what you need!â
Thatâs a personal close using the name and showing interest in the prospectâs success. So keep it real, keep it personal and keep making contact with your list so that the first sale isnât the last one.